Our Home Selling Guide

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Work with aReal EstateProfessional

If you're considering selling your Roaring Fork Valley home, one of the first decisions to make is what real estate professional to work with.

Coldwell Banker Mason Morse is uniquely qualified to find the right buyer for your Roaring Fork Valley property. Founded in 1961, we're the oldest and most experienced real estate firm in Aspen and the Roaring Fork Valley.

As a leader in innovation, service, and expertise, Coldwell Banker Mason Morse has grown to more than 130 agents representing offices in Aspen, Snowmass Village, Basalt, Carbondale, Glenwood Springs, and Redstone. Our valley-wide coverage gives us a deep understanding of market conditions and trends.

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ResearchCurrentMarket Conditions

Once you decide to sell your home, your Coldwell Banker Mason Morse real estate agent will help you research the market to determine current selling conditions.

Homes in the Roaring Fork Valley sell year-round, but it's helpful to know whether the current market is a seller's market, a buyer's market, or a balanced market.

You'll also want to know the current number of properties for sale and the average number of days a home stays on the market. These factors could affect your selling timeline.

Real estate markets are local markets, so what's happening in downtown Aspen isn't necessarily the same as what's happening in Aspen Highlands. Our Market Insights reports provide an up-to-date snapshot of market conditions throughout the Roaring Fork Valley.

Whether your goal is to sell your Aspen home or sell your Snowmass home, researching current market conditions will help you no matter where in the Roaring Fork Valley your home is located.

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Price YourHomeCorrectly

One of the most important steps in the home selling process is correctly pricing your home.

Your Coldwell Banker Mason Morse broker associate will prepare a comparative market (CMA) estimate that compares your home to similar homes that have recently sold in your area.

A CMA compares your property to recently sold homes that are similar in size, condition, age, and features.

Home features a CMA typically consider square footage, the number bedrooms and bathrooms, and recent upgrades and updates.

Your Coldwell Banker Mason Morse broker associate will also compare your property to similar properties in terms of location, views, lot size, home amenities, interior finishes, and the sales price of each comparable.

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PrepareYour Homefor the Market

Getting your house ready to list on the market is a step that requires planning and effort. The time and energy spent, however, will help make your home more attractive and can help it sell faster.

Use our 10-point checklist to cover all the essentials you need to market your home competitively in today’s market.

Preparing your house for today’s market includes home staging. According to a recent National Association of REALTORS® study on home staging, 82 percent of buyers’ agents said that staging a home made it easier for buyers to visualize the property as a future home.

Your Coldwell Banker Mason Morse agent is a key resource on how best to stage your home.

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We're proud that Coldwell Banker Mason Morse is the most visited real estate brand in Aspen real estate.

Your Coldwell Banker Mason Morse agent will leverage the power and expertise of our brand to tell the best story of your listing through award-winning video, creative copy, and a marketing strategy that covers all the bases in today’s market.

For nearly sixty years Coldwell Banker Mason Morse has been the leading source for the who, what, where, when and why of Roaring Fork real estate for more than 60 years. Our local valley-wide knowledge and expertise and our global reach goes to work for you when we list your home.

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Steps inHome Selling

Spotless Shine

Clean the house thoroughly squeaky clean. Keep it that way while selling. Shine the appliances, vacuum or shampoo the carpet, polish the floors. Get dust, flies and moths out of light fixtures. Clean the windows outside and inside.

Declutter Spaces

Remove clutter from your home. Keep your kitchen spotless and remove unnecessary items from the countertops. Move clothes out of your closets so they do not appear full or busting at the seams. Remove extra furniture and pictures from rooms. Remove personal items that are conspicuous. You want to show off the house, not yourself or your hobbies. These tips will visually expand the rooms in your home.

Junk Removal

Get rid of any junk. If it has value, take it to a recycle establishment, have a yard sale or donate it.

Neutralize Odors

Get rid of offensive odors. Use an air freshener if the house does not smell right. Eliminate the smell of dogs, cats, kids, spicy food, etc. Odors are hard to explain away and are always noticed. If necessary, bake cookies or an apple pie to leave a good smell for the open house!

Curb Appeal

A clean front yard makes the first impression. Trim the shrubs, weed the flower beds, mow the lawn, rake the leaves, and sweep the walkways. Make it look sharp. Plant some flowers in flower beds or pots that are in season to liven up appearances. Straighten gutters, planters, mailbox, or things that sag or tilt.

Minor Repairs

Fix or repair items that are not in perfect working order. Sometimes a five-dollar repair job will leave questions in a buyer's mind.

Fix and Polish

Tighten and repair loose knobs, sticky doors and windows. Repair light switches that do not work. Fix cabinet doors that do not work right. Oil hinges. Repair minor flaws. Repair caulking and grout in bathroom. Fix leaky faucets. Paint the shutters. Paint or touch up the trim.

Neutral Paint

If repainting, a fresh coat of paint that is neutral enhances the decorating detail to a home. Paint smells clean.

Step Out

When your house is shown, leave. Take a walk and leave the clients with the agent. Don't interfere with the agent and possibly hurt the selling opportunity.

Bright Interiors

Turn on the lights and open the curtains and let in the natural light. Show all rooms bright. Increase the wattage if necessary. On overcast days take special care to show it bright. Keep the room temperature comfortable. Consider mirrors to make a dark room look larger as well as reflect outdoor light.

The decision to sell your own home is an important one. You need honest, accurate information so that you can make well-informed decisions throughout the process. Coldwell Banker Mason Morse real estate professionals have the expertise to help you sell your home quickly, easily, and for the highest price possible.

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