Rifle is where the old west meets the new west. Rich with western heritage and history, many downtown businesses are located within historical buildings dating back to the 1900′s. Rifle is striving to differentiate itself from countless other rural communities that have endured multiple boom-and-bust economic cycles. Rifle is becoming a place that is not only known for its recreational activities, but for its outside-the-box thinking in shaping the way people live and work in a vibrant, competitive business environment.

This region truly has a very special western flavor, from its spectacular natural setting to its rich history and a hospitality that was founded by early pioneers. Rifle is an excellent place to relocate, expand, or start a business. Rifle is pro-quality of life, pro-business, pro-development and has a comprehensive plan on growth that will guide Rifle through the 21st century.

Because of its distance from heavily populated areas, Rifle is unspoiled, offering a retreat from crowds, noise, and pollution, while also offering year round recreation, modern amenities and a near perfect climate. Rifle is where the "old west" meets the "new west", where you'll find that small town western feel with a splash of big city appeal.